Volkswagen killed the car. Of course I mean the company’s slogan that’s been in use since 2007, which is the German translation “Das Auto.” Since that’s now dead due to the Dieselgate scandal, I thought we could help VW out with some suggestions …
The Forward Collision Warning and Autonomous Emergency Braking (Front Assist) system uses a radar sensor to measure the distance of the traffic ahead of the Passat. Front Assist helps to alert the driver of critical front-end collision situations above 19 …
Volkswagen is getting rid of its ‘Das Auto’ slow in favor of a simple, “Volkswagen” (Photo: Volkswagen via YouTube) Volkswagen plans to start its public-relations campaign to try to recover from the diesel-emissions scandal by booting its ad slogan “Das Auto.
BERLIN: Scarred by a public relations thrashing over its ‘Dieselgate’ scandal, Volkswagen is planning an image offensive, and its ‘Das Auto’ global advertising slogan is an early casualty. Launched in 2007 under ousted boss Martin Winterkorn, the slogan …
It has been well covered here at Daily News Autos, the mess that is ‘dieselgate.’ There have been recalls, plummeting sales, billion dollar loans, and plenty of restructuring plan stories written. The latest comes from somewhere you may not expect, the …
WATERLOO by Abba won Eurovision, while Mud’s Tiger Feet and Kung Fu Fighting by Carl Douglas were also No.1s in 1974. Celtic won the Scottish Cup, while Germany edged out Holland to win the World Cup in Munich. About 350 miles away from Munich in …
It may be one of the biggest industrial scandals of the decade – car giant Volkswagen busted for fiddling with its emission systems. So, in an attempt to rebuild the brand, it’s decided to ditch its famous ‘Das Auto’ (‘The Car’) slogan.
Volkswagen AG Chief Executive Officer Matthias Mueller speaks exclusively to Bloomberg’s Hans Nichols in his first television interview since becoming CEO. Bloomberg Volkswagen chairman Hans-Dieter Potsch speaks to reporters at a press conference in Germany.
Volkswagen engineers cheated on U.S. emissions tests, according to a recent investigation. The falsified reports occurred, in part, because their vehicles couldn’t meet the nation’s emission standards. The United States is known for having stricter …
Volkswagen’s emissions cheating scandal was the result of a “chain of errors,” Chairman Hans Dieter Pötsch said Thursday, admitting that the fault extends to the company as a whole, rather than a handful of rogue engineers. The company continues to …