What Should Volkswagen's New Slogan Be Now That They Killed 'Das Auto'?

Volkswagen killed the car. Of course I mean the company’s slogan that’s been in use since 2007, which is the German translation “Das Auto.” Since that’s now dead due to the Dieselgate scandal, I thought we could help VW out with some suggestions …

TTAC News Round-up: Volkswagen Has A Better Slogan and Attitude, BMW Has Less Money, And Honda’s Bringing All The Turbos

Volkswagen’s simple, effective and direct slogan “Das Auto” ist kaput after about a decade of ruining our logic and grammar. That, and BMW gets spanked by NHTSA, drive like it’s 2008 and more … after the break. “Das auto” getting the boot As …

New Volkswagen Union Already Filing Charges Against Automaker

The United Auto Workers (UAW) filed a federal complaint Monday against Volkswagen for refusing to bargain less than a month after it organized a subgroup of workers at the Chattanooga, Tenn., plant. Local 42 of the union organized the subgroup of 164 …

Volkswagen Hires Kenneth Feinberg To Set Payments For U.S. Diesel Owners

Volkswagen still won’t publicly discuss a timeline for initiating recall repairs of U.S. diesel cars equipped with “defeat device” software. But it is beginning the process of compensating their often angry and frustrated owners. In a statement released …

Volkswagen To Ditch “Das Auto” Slogan In Image Rebuild

It may be one of the biggest industrial scandals of the decade – car giant Volkswagen busted for fiddling with its emission systems. So, in an attempt to rebuild the brand, it’s decided to ditch its famous ‘Das Auto’ (‘The Car’) slogan.

Volkswagen Scirocco star is still No.1

WATERLOO by Abba won Eurovision, while Mud’s Tiger Feet and Kung Fu Fighting by Carl Douglas were also No.1s in 1974. Celtic won the Scottish Cup, while Germany edged out Holland to win the World Cup in Munich. About 350 miles away from Munich in …

Nicht "Das Auto"?: Volkswagen to change slogan in hopes of new image

It has been well covered here at Daily News Autos, the mess that is ‘dieselgate.’ There have been recalls, plummeting sales, billion dollar loans, and plenty of restructuring plan stories written. The latest comes from somewhere you may not expect, the …

Volkswagen plans image offensive, will drop 'Das Auto' slogan

BERLIN: Scarred by a public relations thrashing over its ‘Dieselgate’ scandal, Volkswagen is planning an image offensive, and its ‘Das Auto’ global advertising slogan is an early casualty. Launched in 2007 under ousted boss Martin Winterkorn, the slogan …

Volkswagen Blames ‘Chain of Mistakes’ for Emissions Scandal

WOLFSBURG, Germany— Volkswagen AG VLKAY-0.31 % on Thursday blamed a damaging emissions crisis on a “chain of mistakes” that began with the company’s diesel push into the U.S. in 2005 and “culture of tolerance” for rule-breaking that allowed the …

Volkswagen Chairman Says Emissions Cheating Sprang From 'Chain Of Errors'

Volkswagen’s emissions cheating scandal was the result of a “chain of errors,” Chairman Hans Dieter Pötsch said Thursday, admitting that the fault extends to the company as a whole, rather than a handful of rogue engineers. The company continues to …